Saturday, May 02, 2009

Asin steps into Sushmita Sen’s territory

This is the rule of the glamour world. With the advent of fresh faces, the older ones have to step back to give them space. We are talking here about Sushmita Sen who has been the brand ambassador for famous shampoo brand, Pantene, for quite sometime but now the brand has ended their contract with her.

As the replacement, the company is considering the latest rage from South, Asin. After the end of this contract, Sush is now left with just one ad campaign that of International cosmetic brand Olay. Well, though the lady has three releases up for release this year viz. ‘Do Knot Disturb’, ‘Dulha Mil Gaya’ and the long in the waiting ‘Karma, Confessions and Holi’ she is definitely no more the hot choice of producers and ad campaigners now.